DIRECTOR OF PRODUCT DEVELOPMENT
INDUSTRIAL DESIGNER
Cycleboard is 3-wheeled electric scooter that utilizes a unique tilt to steer riding style that replicates surfing or snowboarding. The design is simple and intuitive unlike anything you've ever experienced.
My Role:
Industrial Design
UX Design
Physical Product
Design Direction
TILT TO STEER
To replicate the feel of snowboarding or surfing we abandoned the traditional turn-to-steer movement and developed a tilt-to-steer system that felt like carving a mountain or catching a wave.
A wide deck and 3-wheel stability gives riders a safe and stable base to get comfortable and secure in a new style that feels intuitive and natural.
PERFECT PLATFORM
It was important to design a simple device that would fit seamlessly into anyone's style. Cycleboard as a bold, sleek look while also giving it a Southern California throwback with the skateboard style deck and kick fin.
DESIGN LANGUAGE
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PROTOTYPES
Building prototypes at multiple stages during the process and development was important for this project to continue to make adjustments and improve the requirements for ergonomics and user design.
FABRICATED PROTOTYPE
Final assembly for final testing.
FIRST PROTOTYPE W/ MOTOR
First motorized prototype.
PRODUCT SUCCESS
Cycleboard continues to perform as a successful launch and the company now has several new products and now has their own internal staff.